Deluxe AV – Company Introduction
Established in 2009, Deluxe AV (Shenzhen Deluxe AV Electronics Co., Ltd.) stands as a professional manufacturer, focusing on portable speakers, party speakers, outdoor audio systems, lighting-integrated speakers, and custom OEM/ODM acoustic solutions. Boasting over 15 years of industry experience, we cater to global brands, retailers, distributors, and e-commerce sellers across more than 50 countries.
Our state-of-the-art manufacturing center spans over 20,000 m² and houses 10 advanced production lines, a comprehensive acoustic laboratory, extensive reliability testing facilities, and an experienced R&D team. Deluxe AV, certified under the globally recognized ISO 9001 standard, ensures that all its products adhere to rigorous quality management practices. This commitment is reflected in the compliance of its offerings with international standards such as CE, FCC, RoHS, and REACH, signifying a dedication to quality and environmental responsibility.
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We provide comprehensive, full-cycle development and manufacturing services, including:
1. Industrial design & Mechanical engineering (ID/ME)
2. Acoustic engineering & tuning
3. PCBA design & firmware development
4. Lighting system integration (flame light, RGB ring, infinity loop, rotating lens light)
5. Private tooling for ODM development
6. Customization for OEM branding
7. Packaging and artwork design
8. Mass production & global shipping support
9. Our engineering team boasts extensive experience in delivering high-quality, market-ready products that comply with international standards.
1. Industrial design & Mechanical engineering (ID/ME)
2. Acoustic engineering & tuning
3. PCBA design & firmware development
4. Lighting system integration (flame light, RGB ring, infinity loop, rotating lens light)
5. Private tooling for ODM development
6. Customization for OEM branding
7. Packaging and artwork design
8. Mass production & global shipping support
9. Our engineering team boasts extensive experience in delivering high-quality, market-ready products that comply with international standards.
Strong R&D Capability: With a team of over 30 seasoned engineers, each an expert in industrial design, mechanical engineering, acoustics, electronics, and firmware, we offer comprehensive support from the inception of projects. from concept development to mass production.
Advanced Manufacturing: Ten high-efficiency production lines; Automated injection molding and SMT processes; A strict QC system encompassing IQC, IPQC, FQC, and OQC; A reliable yield rate exceeding 98%.
As an expert in lighting and audio integration, we are renowned for incorporating distinctive lighting effects into speakers, including: Flame light, RGB ring, Infinity loop, Rotating lens light, Music-synchronized LEDs.
Advanced Manufacturing: Ten high-efficiency production lines; Automated injection molding and SMT processes; A strict QC system encompassing IQC, IPQC, FQC, and OQC; A reliable yield rate exceeding 98%.
As an expert in lighting and audio integration, we are renowned for incorporating distinctive lighting effects into speakers, including: Flame light, RGB ring, Infinity loop, Rotating lens light, Music-synchronized LEDs.
Proven Experience With Global Brands: We have successfully forged partnerships with a multitude of international brands, such as JVC, Monster, Kodak, Aiwa, Philco, Sanyo, Telefunken, and Hyundai. Through our strategic partnerships, we ensure consistent delivery of stable production output and uphold high engineering standards, as stipulated in our comprehensive cooperation agreements.
Reliable Quality Control: We conduct a series of reliability tests, encompassing accelerated aging, drop impact, vibration resistance, extreme temperature and humidity endurance, and acoustic performance consistency, to ensure the global stability and reliability of our products markets.
Reliable Quality Control: We conduct a series of reliability tests, encompassing accelerated aging, drop impact, vibration resistance, extreme temperature and humidity endurance, and acoustic performance consistency, to ensure the global stability and reliability of our products markets.
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Production process
Our advanced 20,000 m² manufacturing center comes complete with 10 high-end production lines, a comprehensive acoustic lab, extensive reliability testing equipment, and an experienced R&D team.
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Production process
Boasting 15+ years of industry expertise, we serve global brands, retailers, distributors and e-commerce sellers in more than 50 countries. ISO 9001-certified (a globally acknowledged standard), Deluxe AV ensures all products follow strict quality management practices. This commitment is mirrored in our products’ compliance with international norms like CE, FCC, RoHS and REACH—an embodiment of our focus on quality and environmental accountability.
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Development History
Deluxe AV Company's Development Trajectory: From Engineering - Driven Origins to a Global Leader in Audio and Lighting Integration
Established in 2009 in Shenzhen, Deluxe AV (Shenzhen Deluxe AV Electronics Co., Ltd.) has transformed from a small original equipment manufacturing (OEM) operation into a globally acknowledged original design manufacturing (ODM) solutions provider in the field of portable audio and smart lighting integration. With an unswerving dedication to engineering excellence and a quality - first approach, the company currently supplies products and services to more than 50 countries and collaborates with leading international brands. This document delineates the key milestones in Deluxe AV's development, illustrating how it has evolved into a full - spectrum solutions provider through technological innovation, quality assurance, and global strategic alignment.
2009
2010
2011–2012
2009
2009
2009
Company's Inauguration in Shenzhen
Deluxe AV was founded with a primary emphasis on portable speakers, printed circuit board assembly (PCBA) electronics, and electroacoustic structures, offering small - scale OEM services. From At the outset, the company emphasized an engineering-driven research and development culture and rigorous quality control, which laid the foundation for technological and manufacturing excellence. Additionally, the company operated two dedicated production lines from the start, ensuring early-stage manufacturing autonomy.
2010
2010
2010
Early Original Design Manufacturer (ODM) Exploration and Entry into International Trade
Building upon its original equipment manufacturer (OEM) experience, Deluxe AV commenced the small-scale development of original private molds. The team designed customized product exteriors and experimental structures, and carried out initial optimization in the acoustic chamber, which marked the company's first foray into independent product design and the transformation towards ODM. In the same year, the company formally entered the foreign trade arena, initiating cross - border commercial activities.
2011–2012
2011–2012
2011–2012
Trade Show Participation and Production System Setup
To support business growth, in 2011, Deluxe AV established a quality control framework and production workflows, including standard operating procedures (SOPs), incoming quality control (IQC)/in - process quality control (IPQC) inspections, and a small The company engaged in large - scale assembly line operations. It actively participated in trade exhibitions and made investments in product development to enhance market visibility. In 2012, the first standardized production line was completed, with a monthly output exceeding 20,000 units. This guaranteed scalable and traceable quality manufacturing.
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Acoustic Room
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OUR TEAM
R&D TeamOur R&D department consists of 30+ senior engineers across industrial design, structural engineering, acoustics, electronics, and embedded software. With an average of over 15 years of industry experience—including participation in projects for globally recognized brands—our team provides complete end-to-end product development, from concept creation to mass-production readiness.
Multi-disciplinary engineering expertise
15+ years average industry experience
Proven track record with global consumer electronics brands
Full-cycle development capability
Our modern manufacturing center operates 10 advanced production lines, supported by automated injection molding, SMT assembly, and integrated testing systems. Over 280 trained technicians and supervisors ensure stable, efficient, and scalable output. Each line follows strict SOPs and poka-yoke processes to maintain consistent quality and high production reliability.
10 automated production lines
280+ experienced technicians and supervisors
SOP-driven workflow with rigorous mistake-proofing
High-efficiency production for large-scale orders
The QA team includes more than 10 experienced quality engineers operating within a complete inspection framework. We enforce IQC, IPQC, FQC, and OQC processes across every stage of manufacturing. All quality operations comply with ISO 9001 and AQL standards, ensuring every unit delivered is both functionally consistent and visually flawless.
10+ QA engineers
IQC / IPQC / FQC / OQC multi-stage inspections
ISO 9001 + AQL compliance
Zero-defect–driven quality philosophy
Deluxe AV maintains comprehensive in-house testing facilities, including acoustic laboratories, EMC chambers, and environmental reliability rooms. Every product undergoes strict validation—covering audio performance, wireless stability, durability, environmental stress tests, and battery endurance. Our compliance specialists support CE, FCC, RoHS, REACH, and other international certifications to ensure rapid and compliant market entry.
Acoustic labs, EMC chambers, reliability chambers
Audio, connectivity, battery, and durability testing
Support for CE / FCC / RoHS / REACH certification
Ensures global market-ready product performance
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Founder & Chief Executive Officer
As the Founder and CEO of Deluxe AV, Mr. Jade Shi has spent more than two decades shaping the evolution of portable audio with a clear vision: to elevate everyday sound into a refined, immersive experience. His leadership blends engineering precision, design innovation, and world-class manufacturing discipline — the core pillars that define Deluxe AV's identity as a rising global audio solutions provider.
From its early beginnings as a small technical team, Mr. Shi transformed Deluxe AV into an international audio manufacturing enterprise serving leading brands across more than 50 countries. Under his direction, the company established a modern 20,000-square-meter production campus equipped with advanced manufacturing lines, a professional acoustic laboratory, and a full reliability testing center — all designed to support the creation of products that meet global standards of performance, consistency, and quality.
Mr. Shi’s expertise spans acoustic engineering, structural design, electronics development, and full-cycle product realization. His management philosophy emphasizes disciplined engineering, methodical execution, and uncompromising attention to detail — principles that have positioned Deluxe AV as a trusted partner for global brands.
Above all, he believes that great audio products are the result of purpose, precision, and passion — values that guide Deluxe AV’s long-term global competitiveness.
Mr. Jade Shi
Certificate of Honor
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Deluxe AV (Shenzhen Deluxe AV Electronics Co., Ltd.) stands as a professional manufacturer, focusing on portable speakers, party speakers, outdoor audio systems, lighting-integrated speakers, and custom OEM/ODM acoustic solutions.
Company Address: Building A, Tianxin Industrial Park Gushu, Bao'an District, Shenzhen, China
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